HONG KONG SAR - Media OutReach - 27 January 2021 - Located at the heart of Hong Kong, Fashion Walk has its fingers firmly on the pulse of fashion, beauty, lifestyle, and gastronomy. Entering 2021, Fashion Walk proudly announces its partnership with avant-garde lifestyle label Asian GOLD, transforming the Kingston area into the pop-up "Kingston Culture and Creativity Zone -- THE ORIENT". Spanning an area of 20,000 square feet, THE ORIENT vows to bring together original and exclusive fashion items as well as contemporary art pieces from all over Asia Pacific. In addition, a wide array of art initiatives will be undertaken on a regular basis: seminars, product launches, workshops, weekend markets, art appreciation tours, fashion coaching -- to name but a few. Customers are guaranteed a truly state-of-the-art shopping experience.
Ground-breaking retail concept for a state-of-the-art shopping experience
In recent years, online and social media has facilitated the ideation of "You are what you buy". Customers nowadays look beyond product quality and seek out brands that identify with themselves in values and beliefs. Drawing on this ecological shift on spending, Fashion walk reaffirms its commitment to art and fashion by transforming the Kingston area, in collaboration with like-minded Asian GOLD, into a breeding ground for art and design talents: "Kingston Culture and Creativity Zone -- THE ORIENT". It serves as a platform for local budding artists and designers to showcase their works and illustrate their aesthetic at the heart of Causeway Bay, and in turn gain career opportunities to further their pursuits.
Director - Leasing & Management of Hang Lung Properties, Ms. Bella Chhoa remarks, "We've always been a strong advocate for local art and cultural development. Over the years, we have led many initiatives to introduce promising designers, talented street artists and up-and-coming fashion labels to the public. The platform we have created with Asian GOLD this time will convene lots of original brands from the Asia-Pacific region. A myriad of diverse events will be organized in this one-of-a-kind shopping space where brands can tell their unique stories in a most personal way, where customers can also be fully immersed in a most unique shopping experience."
Philip GOLD, founder of Asian GOLD, comments, "Based on my dialogs and collaborations with artists and designers, I guarantee that the concept of THE ORIENT is a dream come true for every practitioner in the art and fashion design field. The platform enables them to showcase their brand philosophy, establishing a profound connection with customers. I am thrilled to receive so many responses from designers who wish to get involved in the project. To us, THE ORIENT is a point of departure in our endeavor to promote art and culture. Under Fashion Walk's strategic guidance, practitioners will no doubt thrive!"
Spanning an area of 20,000 square feet, THE ORIENT convenes over 30 renowned designers, artists, brands and other practitioners in the field, including: Philip GOLD, Simon Chim, Vincent Li, Pinky Sheung, Jeff Mui, Unique Yeung, Manual Oliveira, Fannie Mercury, and Silver Alan -- to name but a few.
Appendix: Description of Artists and Designers
Philip GOLD
In summer 2020, Philip GOLD
partnered with Hang Lung's fashionista hotspot Fashion Walk to establish pop-up
store "In the Name of Summer", convening original and exclusive design and art
pieces from around Asia. The store introduced the concept of eccentricity to
the public, which became a great champion in branding and retail despite
adversities. Building on its success, the design guru launches "The ORIENT by
Philip GOLD" in an effort to showcase oriental beauty in a most avant-garde
setting under the theme of "Vintage, Contemporary, and New Designers".
Simon Chim
Originally a household item and interior designer, Simon Chim is a local
independent designer who found international success in his own eyewear label
"chimmm......", featuring Chinese artistry. In 2019, a Technology Invention Patent
for Lenses was granted to his "Chimask" by the National Intellectual Property
Administration, P.R. China. In 2018, Simon was the only eyewear designer from
Hong Kong who was invited to Silmo Paris 50th anniversary
celebration with other 49 fellow international designers. In 2011, he was
invited to design a series of eyewear for Zeiss lenses, where the "Man on the
Moon" series was awarded the Gran Design Etico
International Award 2012.
Vincent Li
Vincent Li, founder of eponymous fashion brand, was selected as the top 50 budding designers in the world by the Not Just a Label campaign. Vincent is particularly adept at reflecting emotions and sentiments in his design. His MIRRIAGANG series was displayed in the Hong Kong Design Week in Melbourne and became the first project on aboriginal clothing sponsored by the Australian government. Vincent was also the only Chinese that was invited by the JURRASIC WORLD in Sydney to design its 20th anniversary souvenirs. In addition, he collaborates with the Hong Kong Ballet on the WEAREDANCE initiative.
Pinky Sheung
Founder of Hong Kong jewelry brands Headragon
and Paso Doble, Pinky is Vice-chair for the Hong Kong Jewellery Designers'
Association and Senior Jewellery Designer. A recipient of the Design for Asia
Awards, she has designed jewelry for a multitude of celebrities.
Jeff Mui
Local star fashion
designer Jeff Mui has been crafting stage costumes for numerous Asian celebrities
for over 20 years, including Fan BingBing, Kelly Chen, Kay Tse, Hins Cheung,
Charmaine Fong, TWINS, Justin Lo, to name but a few. Jeff also runs his own
fashion brand, Jeff Dark Art, and is heavily involved in movie styling. Since
2006, he has hosted a number of fashion shows in Paris and other places in the
world.
Unique Yeung
Founder of online boutique UniStyLogy.com, Unique Yeung is a personal
stylist and hosted online lifestyle radio program "唯尚誌". Her discerning fashion sense and unique style, coupled with her
passion for jewelry, has earned Unique wide recognition among from celebrities
in town, such as Christine Ng, Erica Yuen, Harriet Yeung, among many others.
Manual Oliveira
A Portuguese fashion curator, Manual brings some of the most well-known
fashion brands from Portugal to Hong Kong, for sale exclusively at THE ORIENT.
They quickly caught the eyes of local celebrities, such as Christine Ng and
Sisley Choi, to name but a few.
Fannie Mercury
A perfect blend of avant-garde and contemporary, OTT (Over The Top) is a
street fashion brand that believes firmly in being loyal to what you truly
love. Its distinctive style has attracted various fashionistas and celebrities.
In addition, designer Fannie Mercury is commissioned as an official designer
for the Miss Asia pageant.
Silver Alan
With 13 years' experience in leather artistry, Silver Alan's original
leather art pieces are found in galleries around the world, such as Italy,
Japan, and China. His works revolves mostly around a punk and futuristic world
view, gaining widespread popularity in Japan, with Moga Mogami being a top fan.